LET’S TALK ABOUT HOUSING IN CANADA — BECAUSE THE CONVERSATION MATTERS

LET’S TALK ABOUT HOUSING IN CANADA — BECAUSE THE CONVERSATION MATTERS

There’s no denying the frustration. Many property managers and large-scale operators are seen as greedy, disconnected, and profit-driven, pushing rents higher while people struggle to keep up.

BUT THERE’S MORE TO THE STORY

Canadian investors play a critical role.
When Canadians invest in real estate, that money stays in our communities, supporting local jobs, services, and reinvestment.

WHEN THEY DON’T

That gap gets filled by foreign private equity firms that:
• Buy up housing at scale
• Drive prices higher
• Send profits out of Canada

That’s not how we build strong, sustainable communities.

LET’S ALSO CLEAR SOMETHING UP

Property managers don’t just “make up” rent prices.
They use the same financial tools and market analysis used when purchasing property—factoring in costs, comparables, demand, and return expectations.

WHAT OFTEN GETS OVERLOOKED IS THE REAL RISK LANDLORDS CARRY

Owning rental property isn’t just collecting rent. It comes with:
• Mortgage payments, taxes, insurance, utilities
• Ongoing maintenance and unexpected repairs
• Legal compliance and regulatory requirements
• Liability for tenant safety and property standards
• Vacancy risk and market fluctuations

AND THE HARD TRUTH

One bad tenant can wipe out years of profit.

WE SEE IT ALL THE TIME

• Significant property damage
• Illegal activities in units
• Non-payment of rent and long eviction timelines
• Squatter situations that are costly and stressful

Because of this, we are losing Canadian real estate investors every single day.

HOW MANY PEOPLE HAVE YOU SPOKEN TO THAT SAY:
“I would never rent out my home.”

That mindset matters—because fewer investors means fewer homes available.

WHERE DO WE GO FROM HERE

At The Property Consulting Group Inc., we believe there’s a better way:
• Balancing fair rental pricing with building capital for our clients
• Creating systems that incentivize good tenancy, including our monthly grocery draw
• Holding owners accountable to maintain safe, quality living spaces

We proudly operate under the Real Estate Council of Alberta (RECA) and follow the Residential Tenancies Act (Alberta), ensuring accountability, fairness, and professionalism.

Because at the end of the day, it’s about building better communities through a fair and balanced approach.

CANADA NEEDS MORE RENTAL HOUSING

Plain and simple. It should be built by Canadians, invested in by Canadians, and benefit Canadians.

MORE HOUSING MEANS

• More fair pricing
• Better options and trade-offs for renters
• Stronger communities

RIGHT HERE IN COLD LAKE, WE’RE ALREADY SEEING THE IMPACT OF LOW HOUSING SUPPLY

• More people living in hotel rooms
• Fewer accommodations for tourists, air show performers, and event talent
• Missed economic opportunities for our community

Less housing doesn’t help anyone; it creates pressure everywhere.

THIS ISN’T JUST ABOUT RENT

It’s about risk, responsibility, and the future of housing in Canada.

LET’S HAVE A REAL CONVERSATION ABOUT SOLUTIONS

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